The following Terms of Service and Privacy Policy (collectively, the "Terms") constitute a legally binding agreement between you, the "Advertiser," and Atrium LLC ("Atrium," "the Company," "we," "us," or "our"). These Terms govern your access to and use of the Atrium application, website, and all associated software, products, and services (collectively, the "Service").
Please review these documents with the utmost care. By accessing, registering for, or utilizing any portion of the Service, you acknowledge that you have read, understood, and voluntarily agree to be bound by these Terms. Your continued use of the platform represents an ongoing consent to these conditions and any subsequent updates.
1. Eligibility and Account Obligations
To access the Service, you must create an account and provide information that is accurate, current, and complete. If you are accepting these Terms on behalf of a corporation, partnership, or other legal entity, you represent and warrant that you possess the requisite legal authority to bind such entity to these Terms.
The Service may involve the download of software to your hardware (computers, tablets, or mobile devices). You agree that Atrium may automatically implement upgrades or updates to these Products, and that these Terms shall apply to all such modifications. You are responsible for maintaining the confidentiality of your login credentials and are fully liable for all activities that occur under your account.
2. Acknowledgment of Agentic Nature and Operational Risk
The Advertiser explicitly acknowledges that Atrium is an agentic software platform. This means the Service utilizes autonomous or semi-autonomous Artificial Intelligence "agents" to perform complex tasks, including but not limited to, the automation of media buying, creative iteration, and campaign management.
- Acceptance of Risk: The Advertiser recognizes and accepts the inherently risky and experimental nature of utilizing agentic AI for television advertising. The Advertiser understands that AI-driven decisions may result in unpredictable outcomes.
- Disclaimer of Representations: Atrium LLC makes no representations, warranties, or guarantees regarding the accuracy, reliability, or ultimate success of the agentic processes.
- No Responsibility for Placement or Parameters: Atrium LLC holds no liability and assumes no responsibility for:
- The specific placement, timing, or frequency of any advertisement.
- The selection of targeting parameters, audience segments, or demographic filters.
- The generation or selection of creative assets, messaging, or branding.
- Any other technical or strategic element comprising the advertisement that may impact its effectiveness, brand alignment, or financial performance.
3. Total and Complete Waiver of Liability and Financial Responsibility
The Advertiser assumes full, exclusive, and unconditional financial responsibility for all expenditures incurred through the Service. Atrium LLC shall have zero liability for advertising performance, conversion metrics, return on ad spend (ROAS), or any perceived failure of a campaign to meet business objectives.
To the maximum extent permitted by applicable law, in no event shall Atrium LLC, its officers, or its affiliates be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages. This includes, without limitation, loss of profits, data, goodwill, or other intangible losses, even if Atrium LLC has been advised of the possibility of such damages.
4. Payment Processing and Stripe Integration
Atrium LLC utilizes Stripe, Inc. ("Stripe") for all payment processing, collection, and financial services.
- Third-Party Processing: All sensitive financial data is collected and processed through Stripe. Atrium LLC disclaims all liability for the misuse, unauthorized access, or inaccurate collection of funds by Stripe or its affiliates.
- Finality of Payments: All payments processed through the Service are final and non-refundable.
- Dispute Window: In the event of a billing discrepancy, the Advertiser must notify Atrium LLC in writing within ten (10) calendar days of the transaction. Failure to do so constitutes a waiver of the right to dispute such charges.
5. Data Ownership, Utilization, and Privacy
By using the Service, the Advertiser grants Atrium LLC the right to collect and utilize data to improve platform intelligence.
- Performance Mapping: Atrium may use Advertiser-provided data and contextual performance data to better map outcomes and optimize the agentic models.
- Anonymization: All such data is anonymized and classified solely for the purpose of improving targeting and system efficiency. Atrium will not sell your raw, identifiable data to third parties.
- Tracking Containers: Atrium utilizes data containers for tracking tags. This data is collected to furnish information that assists the agentic software in decision-making.
- Opt-Out Rights: Advertisers may elect to opt out of furnishing such tracking information. To exercise this right, the Advertiser must reach out directly to Atrium at team@atrium.run.
6. Indemnification
The Advertiser agrees to indemnify, defend, and hold harmless Atrium LLC and its officers, directors, employees, and agents from and against any and all claims, damages, obligations, losses, liabilities, costs, or debt, and expenses (including but not limited to attorney's fees) arising from:
- Your use of and access to the Service.
- Any Content you upload or create, including claims of defamation, copyright, or trademark infringement.
- Your violation of any term of these Terms or any applicable law or regulation.
7. Service Availability and "As Is" Disclaimer
Atrium LLC provides the Service on an "AS IS" and "AS AVAILABLE" basis. We expressly disclaim all warranties of any kind, whether express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
Atrium LLC does not warrant that the Service will meet your specific requirements or that the operation of the Service will be uninterrupted or error-free. We reserve the right to modify, limit, or discontinue any aspect of the Service at our sole discretion, without prior notice.
8. Intellectual Property Rights
All right, title, and interest in the Service (excluding Advertiser-provided content) are and will remain the exclusive property of Atrium LLC. You are granted a limited, non-assignable, and revocable license to use the software provided to you. You may not replicate, decompile, or reverse-engineer any aspect of the Atrium platform or its brand identity without express written consent from Atrium LLC.
9. Governing Law and Mandatory Arbitration
These Terms shall be governed by and construed in accordance with the laws of the State of Wyoming, without regard to its conflict of law provisions.
Any dispute, controversy, or claim arising out of or relating to these Terms shall be settled by binding arbitration conducted by a mutually acceptable dispute resolution service in Laramie County, Wyoming. You hereby waive your right to a trial by judge or jury and agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class or representative action.
10. Amendments and Termination
Atrium LLC reserves the right to amend these Terms at any time. It is your responsibility to review these Terms periodically. Your continued use of the Service following the posting of changes will mean that you accept and agree to the revisions. We may terminate or suspend your account immediately, without prior notice, for conduct that we believe violates these Terms or is harmful to other users or the business interests of Atrium LLC.
By utilizing the Atrium LLC platform, you signify your irrevocable acceptance of these Terms of Service.
Questions? Reach out to team@atrium.run.