Television
The Lead Generation
Engine for TV.
Optimize your product and offer to generate leads across premium streaming, broadcast, and connected television, all using the world's best AI models.
Optimize your product and offer to generate leads across premium streaming, broadcast, and connected television, all using the world's best AI models.
One platform across every screen that sells
Streaming, connected TV, and local broadcast — Atrium routes every dollar to where it converts.
Three steps to scale
Link your call tracking, forms, and CRM so Atrium knows exactly what a real lead looks like.
Optimize creative, placement, and spend across every streaming and broadcast TV impression, in real time.
Use the best model for every task — every cutting-edge model from OpenAI, Anthropic, Gemini, and Atrium.
Industries we serve
Unified TV and lead connections
Television
Lead capture
Lead capture
Streaming
Streaming
Streaming
Streaming
Connected TV
Systems
Key capabilities
Full autopilot, or human-in-the-loop. Your call.
Sentiment and rival moves from 50k+ sources.
Seasonality and market signals, layered on live TV data.
OpenAI, Anthropic, Gemini — auto-routed per task.
Platform features
Generate, edit, and manage every ad creative — and see everything you've uploaded, edited, or created, all in one place.
Build, sync, and monitor first-party audiences across every screen and platform.
See where every lead starts and how it converts across every screen, from first impression to booked call.
Choose between every cutting-edge model from OpenAI, Anthropic, Gemini, and Atrium.
Model aggregation
Choose between every cutting-edge model from OpenAI, Anthropic, Gemini, Runway, and Atrium.
One interface, one shared state
Instantly audit your entire media footprint. See overall performance, the channels and campaigns generating leads, and the exact areas that need attention, all compiled onto a single canvas.
The Engine · Every layer
At-a-glance performance, top and underperforming channels and campaigns.
Offer-level optimization against 30+ TV and streaming metrics.
Grouped by geography, household, and intent, optimized together.
Cross-customer benchmarks and AI moves, per channel, with estimated lift.
Direct supply paths to premium inventory. Win rates, fraud filtering, budget shifts.
Plan product changes, supply path, and monthly budget allocations.
Every campaign, past and present, across every screen — with controls.
Trace where spend goes and where revenue comes from, screen to sale.
Competitor placements (ACR for TV), share of voice, price and creative moves.
Social + external signals — sentiment, weather, economic, search demand.
Which creative attributes drive sales — color, format, daypart, mood, load speed.
Connect your offer, ads auto-created, placed, and optimized. The roadmap.
Platform architecture
Opus 4.8, Sonnet 4.6, GPT-5.6, and Gemini 3.1 Pro.Shift 30% budget off any placement over target cost per lead, running 24/7.The Lead Generation Engine for TV is ready when you are.