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Audience

Reach your
exact audience.

Household-level TV targeting you can search before you spend a dollar.

7,897Audience segments
31Categories
HouseholdLevel of precision
$0To browse it all

Why this is different

Television stopped being a blunt instrument.

Not age and gender

Traditional TV sold you a demo: adults 25 to 54, and a hope. Atrium targets the household. Income band, presence of children by age, net assets, what is in the driveway.

Intent, not just identity

A homeowner is a description. A homeowner likely to sell within three months is a customer. The catalog carries both, and the second one is what changes a cost per booked job.

No data team required

Search it in plain language, pick what fits, and it applies to the buy. There is no taxonomy to learn, no minimum, and no agency in the middle marking it up.

Explore

Search the audience catalog.

A working sample of what is inside. Try income, homeowner, children, streaming, or pick a category.

Showing a representative sample. All 7,897 segments, with reach and pricing on each, are in the platform.

The whole catalog

31 categories.

Every segment available on the Atrium Performance Network, counted.

In practice

What this looks like for you.

Home services Homeowners with children at home, in a household income band that can afford the job, in the counties your trucks actually reach.
Real estate Homeowners likely to sell in three, six, or nine months. The listing conversation starts before the sign goes up.
Financial services Net assets bands, refinance ready households, and insurance planners split by how they prefer to buy.
Higher education Presence of a child aged 16 to 17, education attainment in the household, and college tuition spenders by area.
Med spa and dental Discretionary spend, life events, and the affinity segments that separate a treat from a considered purchase.

See it against your own customers.

Bring a customer list or a description of who buys from you. We will show you the segments that match and what they cost to reach.